Sera
A hype-driven glove brand blending utility and culture
Introduction
Made to move. built to stand out
UNCOD3 partnered with SERA to turn an ambitious idea into a scalable, community-driven digital movement. Our role was to give SERA clarity, momentum, and cultural pull by shaping both the story and the system behind it.
What we led
- Defined the core brand narrative and campaign messaging, positioning SERA as a global, gamified astronaut selection programme
- Developed emotionally resonant creative that reframed space as achievable, not abstract
- Designed and launched the SERA Mini Game on Telegram to drive daily engagement and habit formation
How we drove growth
- Built the go-to-market strategy and user journey for the Mini Game
- Ran performance marketing across Web3-native and mainstream audiences
- Delivered brand guidelines, creative assets, and campaign execution to ensure consistency across all touchpoints
Strategic impact
- Worked closely with leadership and technical teams through workshops and ongoing collaboration
- Refocused marketing away from low-impact channels toward community-led growth
- Used data and user feedback to optimise engagement, retention, and campaign performance over time
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